Brand Strategy | Visual Identity | Packaging Design
Vital Drinks merges doing good for yourself with doing good for others. Providing a convenient drink that is not just delicious and healthy but has a clear environmental goal. Al saw a space in the functional drinks market for a drink that had all the added benefits of a vitamin drink but without any of the extra nasties that the others have. As well as providing more vitamins in one drink than anyone else. Pairing this with a simple, impactful charity partnership of planting one tree with every can, this drink is doing more than just quenching your thirst.
Project Goal: To dominate the functional drinks category with vibrant branding that matches their fun personality whilst communicating their environmental goals. Having an impactful stand out on the shelf for their target consumers.
